Preparation. Procrastination. Both begin with P. Both are factors before
a speech or presentation. And both are easy to conquer.
In fact, preparation can conquer procrastination … but only if it’s super
simple. And that’s actually easier than you’d think. So let’s be realistic
about preparation, let’s talk about being efficient and effective, let’s talk
about what to do when you only have a few minutes to prepare.
Hold onto these 3 shortcuts:
1. Know your JOB. Are you supposed to inform,
entertain, persuade, educate, introduce? What is the communications verb that
best describes what you are supposed to do in your talk? Once you know your
job, you can focus, and it will help you eliminate extraneous material and relieve
you of having to create and deliver a magnum opus.
For instance, if you have been asked to make the
welcoming remarks at a nonprofit fundraiser, then you simply need to welcome;
you do not need to prepare and present the history of the organization.
2 2. Have a FOCAL POINT. What is the one thing
you want your audience to know, think, do or feel when they leave the room? There
is always that something. And that is your focal point. Be transparent and
direct, use your focal point as part of your talk … et voilĂ , you have your opening and closing! Giving your audience clear guidance
helps ensure that they actually do leave the room knowing, thinking, doing or
feeling what you want them to.
Let’s continue with the example of you making
welcoming remarks at the fundraiser. Let’s say your focal point is that you
need your audience to give more volunteer hours in the coming year. So, one
option for your opening (and adaptable for closing too) is, “Welcome to
tonight’s event. You’ll hear from a variety of people tonight, and you’ll have
plenty of time to socialize, but it is my desire that you leave here tonight
even more committed to our organization and even more inspired to make your
donation this year in volunteer hours.” Focal point set.
3 3. Limit the INFO. Unless you are delivering a
technical paper or research findings at a scientific or medical conference, you
can probably do without a lot of detailed information. Think about your topic,
and what is most significant about your topic to your specific audience, and
then plan to tell your audience the significance while limiting the supporting
info to anecdotes and/or memorable facts, details or data. You can never
deliver all the info on a topic anyway, so take the pressure off yourself and
be prepared only to talk about the significance with a few quickie, retainable
tidbits of info as backup.
In a nutshell, if you 1) are mindful about your “job” and stay in your
lane, 2) know your “focal point,” what you want to ask of your audience, and 3)
know what’s significant about your topic and only use “info” as backup, you are
ready to go ... !