Using figurative language – e.g. stories, analogies, metaphors – and painting a picture in people’s minds can literally save a thousand words. Certain complicated communications, whether it be a business situation, a technical explanation, or a recommended solution, are often hard to express and even harder to understand with just layers and layers of words and sentences and paragraphs.
If you have a complicated communication, spend a couple of minutes in your preparation time thinking of a story with parallel relationships to your situation, or an analogy that is commonly understood, or a metaphor that presents a more tangible image of what you’re trying to explain or propose. If you can do that, you will save yourself and your audience the trouble of sifting through a lot of words they won’t remember nearly as well as they will the picture you draw for them verbally.
Figurative language has impact … literally!
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