Did you know that the Toyota car company was founded by a
man with the last name of Toyoda? Why the change? Simplicity. They
changed the name because it took fewer brush strokes to render the version that
translates to the T.
People like simple things. Colloquialisms not jargon. Short
is better than long. Business does better when supply lines are short and
simple. Speeches do better when they are easy to understand and to the point.
That’s it, short and to the point.
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